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Case Study: Accenture

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Accenture is a giant consulting firm driving innovation in the corporate world that prides itself on preparing industry for the digital age. They run the gamut from technology to business operations, partnering with the majority of Fortune 500 companies around the world. Essentially, Accenture is a B2B powerhouse. Plenty of professionals think that B2B businesses […]

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Case Study: Salesforce.com

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Salesforce.com, a Customer Relationship Management (CRM) software, is a shining example of effective philanthropy strategy. The Salesforce.com Foundation has existed since very early in the company’s life. At the inception of the foundation, the founders invented the 1:1:1 strategy: 1% of founding stock, 1% of employee time, and 1% of product would go to the […]